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By now, I'm sure most people have seen the big to do over what shoes Marcus Jordan (Michael Jordan's son) will wear at UCF... the short story: Jordan wants to wear Nike Air Jordans, UCF's entire athletic program is sponsored by Adidas.

Thoughts?

I guess the question is, if he so adamant about wearing Nike, why didn't he go to a Nike school?

I can't believe how people are so brainwashed by shoes companies and brand identity. Like all these shoes aren’t all made in some factory in China.


Steve

(http://www.chicagotribune.com/sports/basketball/bulls/chi...)

I like this take on it...get with the program, Marcus.

I guess the question is, if he so adamant about wearing Nike, why didn't he go to a Nike school?

The article addresses this, by saying:

But Marcus Jordan plans to wear shoes from Jordan Brand, a division of Nike created for dear old dad, because Central Florida made a recruiting promise it never should have made that he didn't have to wear Adidas. High-ranking officials at Adidas later intervened to say Jordan did.

So, it's not a 'oh, I just remembered my dad has a shoe-thing' kind of situation. He had that intention from the beginning and expressed it. Which lead the University to a very complicated promise. If he engaged in a verbal contract, he's a dumba** (which, apparently he did). If he got it on ink, he has a good fighting chance and let the University and Adidas solve it between themselves.

That being said, I don't like the "they say: jump, you say: how high?" tone of the article. If the University came up-front in the negotiations and said that he had to wear Adidas footwear, he had two options: Look for another University where he could wear Nike or give in and wear Adidas in the UCF.

I can't believe how people are so brainwashed by shoes companies and brand identity. Like all these shoes aren’t all made in some factory in China.

No doubt about that. But, I think it is completely legitimate for a son to honor his father's name. Maybe he thought this could be a good way to honor his father's name. In that way, I couldn't help noticing how disrespecting the article was regarding personal identity.

No doubt about that. But, I think it is completely legitimate for a son to honor his father's name. Maybe he thought this could be a good way to honor his father's name.

I agree with what you said, but I have to wonder just how important wearing a shoe is to a father/son relationship. It is not like him wearing Adidas will somehow harm the Jordan franchise of footwear. I think either UCF was foolish or deceptive in this situation, but it is a shoe (actually, two of them)

In that way, I couldn't help noticing how disrespecting the article was regarding personal identity.

How many other Freshmen are going through the same thing this fall? This is all because his last name is Jordan. Personal identity isn't supposed to be a big factor in a team sport. When practicing and playing in games he is a member of a team and should wear the team uniform. As soon as practice or the game is over, he can resume his personal identity and wear whatever he wants.

MJ should just tell his son 'Just wear their shoe for the games, we are doing OK financially. After all, son, it is just a shoe, right?"

Obviously UCF shouldn't have made that promise to him. College basketball recruiting is such that I think that's pretty common though. Not saying that's right.

In terms of having an individual identity versus being part of the team, how do you all feel about athletes that don't play on certain days for religious reasons (BYU doesn't play on Sunday's -- but what do other Mormon/various other Christians do who play at other universities do who might have a Sunday sporting event). Also, I remember Shawn Green from the Dodgers not want to play on one of the Jewish holidays. Is that too much individual identity?

My wife goes crazy when they talk about athletes that missed the birth of their children because the team had a game scheduled. Is that to much putting the team ahead of the individual?

I think there's a difference between religious beliefs and loyalty to a shoe company, though you make a good point.

Agreed...I was just curious where people feel the line is: shoe company, family, religion, community etc.


Last edited by Solana_Steve at 10/28/2009 2:53:16 PM

Obviously UCF shouldn't have made that promise to him. College basketball recruiting is such that I think that's pretty common though. Not saying that's right.

Agreed. It is my belief that whomever promised him he could wear Jordans at UCF should be fired. This issue will affect the other programs at UCF more than the Basketball team. The 5% of the AD budget wont come out of the basketball budget, you can be sure. (If they lose the Adidas sponsorship)

In terms of having an individual identity versus being part of the team, how do you all feel about athletes that don't play on certain days for religious reasons (BYU doesn't play on Sunday's -- but what do other Mormon/various other Christians do who play at other universities do who might have a Sunday sporting event). Also, I remember Shawn Green from the Dodgers not want to play on one of the Jewish holidays. Is that too much individual identity?

Depends, I guess. It is one thing to say that the entire BYU team wont play on Sunday, that isn't individual. A better example is if a Mormon player playing for USC wont play on Sunday when the rest of his team will. I think the person who has special needs should make sure those needs can be met before committing to any type of co-reliant group, in writing.

My wife goes crazy when they talk about athletes that missed the birth of their children because the team had a game scheduled. Is that to much putting the team ahead of the individual?

Wives tend to think of sporting events as just a game. Dont they realize it is a matter of life and death we are talking about? (kidding)

I missed the birth of my son while in Iraq in '91. Seems odd since I was an undrafted walk on.

If the above linked story is completely accurate, it seems obvious that someone at UCF screwed up, and is ultimately to blame. The question really is....what do we do now?


Last edited by Heathcoat at 10/28/2009 7:08:11 PM

I agree with what you said, but I have to wonder just how important wearing a shoe is to a father/son relationship. It is not like him wearing Adidas will somehow harm the Jordan franchise of footwear. I think either UCF was foolish or deceptive in this situation, but it is a shoe (actually, two of them)

Of course, it isn't. But the Air Jordan's (in a certain way) pay an homage to one of the best players to ever hit the court. In that way, it was something that his father worked hard to achieve. Sure, it's just a shoe but like all objects, they are only as important as the meaning you give to them. In that way, what you see as simple shoe, might mean something more to him. A kind of "the importance is in the eye of the beholder", if you please. Yeah, I adapted the 'beauty' one :P

How many other Freshmen are going through the same thing this fall? This is all because his last name is Jordan. Personal identity isn't supposed to be a big factor in a team sport. When practicing and playing in games he is a member of a team and should wear the team uniform. As soon as practice or the game is over, he can resume his personal identity and wear whatever he wants.

So, let me get this straight. Just because you are a part of a team you are not entitled to your own identity? I would like to take this issue even further and say that teams are made of differences. When you mix different experiences and various areas of knowledge, that's a team worth being in, that's where you'll really learn something. Of course, all this is because he's a Jordan... But I really don't feel like he's being a "prima-dona". It was an intention he had from the beginning, he made it public and crystal clear but didn't got it on ink (and that was his only and decisive mistake). Otherwise, Adidas would have deal with it.

MJ should just tell his son 'Just wear their shoe for the games, we are doing OK financially. After all, son, it is just a shoe, right?"

Keeping in mind the current situation, that's exactly what I would say to my son. And add: "Next time we know what we've got to do, if you really want to wear them on court."

Excellent points.

I dont think a person gives up his identity when he wears a uniform. I wear decidedly different clothes at work then I do in my free time. I speak differently to my boss than I do to my buddies at the bar. Is this a concession of my identity?

The Yankees have a policy about facial hair. If a player got traded to the Yanks in this hypothetical example, and had a beard that he refused to shave so the yanks fined and benched him. Which side of this argument would you tend to side with? Not quite sure myself.