However, my game just ended and I actually got less attendance in this game than my last "regular" (non cup or playoffs) game.
PR effects seem to be gradual or minimal, so looking at one weeks results probably won't tell you much.
I'm losing about 5K per week anyways, so should I replace him with a level 3 PR guy (same level as my last one) and avoid losing more money?
The effects to attendance and merchandising aren't fully understood. We just got through discussing this common misunderstanding in another thread
(161577.1) I can recommend a level 2 PR for specialty, but otherwise there is no widely accepted recommendation for PR staff levels. Good luck with your choices.