actually now 5th is much better than 3rd, 4th, 7th or 8th (unless 3rd or 4th can go on to the gf)
is it better than 6th? they can organise 2 home games and an away game so it depends on how risky the series is and the cost of their salaries against the income the team generates
is it better than 2nd? if you lose the first game then yes in terms of $ although the bbs have said you will be paid back the in the next season in money from good fan surveys, but even if you win you may only break even and you miss out on the prime selling time to sell high and buy low
is it better then 1st? absurd you say - but not necessarily so - if you have an expensive team and don't win the first match you will be financially worse off than coming 5th - but obviously if you are one of the best teams and have a shot at the championship then it is great, but sometimes you can e 1st but still have no chance to win because there is just that one other team you have no chance against