Having players in the league leaders helps a bit, and so does having players on U21 or NT teams.
The fan survey can also be a good estimation of how to improve (fans like homegrown/drafted players better, fans don't like it when you transfer stars, winning games helps a lot, etc.)
Edit: I believe higher level PR Managers help too (though that is not explicitly stated in the game manual).
Last edited by j9s3 at 6/19/2011 5:14:40 PM