If your team was in D2 or NBBA, for example, more people would have come to the game. As long as prices are fairly reasonable, fans will pay more (more may show up instead, or both) to see a team that is higher up. You can also think of a 1st place team and an 8th place team. Nine times out of ten, more fans will show up for an NBBA game than a D4 game (assuming the NBBA team isn't tanking and losing by big margins). Fans will money for a winning team, but aren't going to show up and pay to watch a losing team.
Now back to BB. It's too late now, but you need to lower your prices before May 26th. I'm not sure exactly what price, but you'll want to decrease your lower tier and luxury boxes even further. I would also knock off a couple more dollars off the bleachers as well. For courtside, I would probably take away another $15.