I guess, he wants to say: there is some rule in place. And you can (I mean, anyone can) read the rules in advance. By doing that, people have become familiar with the rules and the rule of "the retired players' price" in particular. So there's no need to push and seek for extended answer: people either read the rules (which is highly recommended by the onboarding plan as far as i remember), or pay extra price. Ignorance turns into the losses, or how they say...
An open question, why retired players cost as much? I agree. As to me there is no reason to set the price above $1 for the retired players: if so one of them is great, the market price will sonner be fair. If not - noone will buy him. But... that is how the real thing goes
it's natural