Yea this merchandising thing is confusing me. I took over a team after the fourth week adn pretty much started dumping all the players within the next 2-3 weeks. Since then I pretty much have a whole new team with an exception of 1 guy who I thought was worthy enough to stay and could help my team. Since then I have been able to only manage a ball and a half. and It's been a couple weeks and I've taken the team from 7th to 3rd, over .500, and taken the point differential into the positive. Overall i'm 8-3 since taking over and well it doesn't seem winning has dont anything to the merchandise...so what else can I do?
A ball and a half in what category? All that trading will affect your fans' satisfaction with team stars selling, and you'll hardly ever achieve 3 or 4 stars in that category. I completely stopped shopping players during the season because of that, now I have 3,5 stars. Last player I bought more than two months ago, and with him I sold one player, and another who was non-factor with 2k salary. The mood dropped. Three months earlier, same thing.
The fans mood about the last season league and cup results is unreal. While you're winning and the season lasts, they're all fine, but as you fail to win the championship, you get a horrendous punishment which shows on your merchandise sales.
The final category is also puzzling. I'm visiting this site daily, and it is sometimes at five stars, but now it's 4 and I have no idea why.
Over the season, I've achieved a steady rise in merchandise profit, but I'm still below league average, although 6 of 16 teams are bot teams now. Besides, my two most important players were drafted by me two seasons ago.