Make a app and this game will earn millions!
So there are many things that can be done, someone just has to do them.
When I was a GM, I also held a "forum day" where I was online all day to anwser questions from the danish users. It worked well and we gave 3 months supporter to question of the day. That, with the "mentor" feature is something I was proud of as I think both made a difference. So there are many things that can be done, someone just has to do them.