I have one example how fans react and how the total attitude is calculated.
Yesterday I played Tournament game and won by 16. And here are the differences from fan survey, before the game and after:
I am pleased with the team's performance last season 3 -> 3
I am pleased with the team's performance this season 2.5 -> 3
The team had a good run in the cup this year 4 -> 4.5
The team played well in our last league game 1 -> 0.5
The team played well the last time they were on TV 1 -> 1
The team played well in our last game against The Ravens, our hated rival 4 -> 4
I am familiar with the star players, and am not afraid that they will be transferred 2 -> 2.5
The general manager is doing everything he can to try to improve the team 5 -> 4.5
All things considered, I am happy with the direction the team is going in 3 -> 2.5
Although I gained in total 0.5 balls, the total raiting went down by 0.5. Seems some answers are weighted more heavily than others. From my example I infer that The team played well in our last league game and The general manager is doing everything he can to try to improve the team are considered more important than other three points that went up by 0.5. Then again, maybe these balls have also inside sublevels...