f he is not doing well in the league, and he isn't winning many games, then he should drop his prices to 10.
i don't think that is a good solution, even if he "normally" loose his games.
i do some math to clarify my point:
After a lost game:
7100 * 11 = 78.100$ vs 8000 *10 = 80.000
+ 1900$ for cheaper price in the ebst case(selled everything)
After a win(+10% attendance which i think is very low):
7870 * 11 = 86.570$ vs 8.000 *10 = 80.000
- 6570 $ against cheaper prices
This means he need a win in 25% of the cases before his homegame, to earn more money through it. And i am pretty sure that his last game would be selled out with a win.