Oh, this way. Well, this is not the point of that suggestion. You can imagine a whole thing like you have to be interrested in allstargame result (was he best man on the court during a match?) which gives you some merchandise. He gest that chance only if he play as a starter (obviously), therefore it depends pretty much on that if he will get in there.
There is a suggestion about voting them by managers (not by fans like the normal league allstar game). This is something I would like to see in there, because it makes things more interactive with community. Maybe they would vote for players like Homer Simpson, so it can be fixed by that player have to have at least 1 NT start. There are many other issues which would go on the surface by the time, but important is a fact that all managers kind of decide who will get the bonus money (depends on the allstargame itself).
And the effect on community is unknown to me.