edit: I am silly when I pay money for your non-profesional product (I don´t mean economy changes, but for delaying in schedule, non-testing, etc. ) only ....
B) your assets. Currently you have 9 players on the market which you value at over 30 million dollars. How many teams could raise that kind of cash if they wanted?
I do think ratings should play some factor in the merch equation. Then, of course, people will whine about "what about when we play guys out of position?"