my understanding is that if it is your draft, you get higher merchandising if he makes the NT team too.
Tho I've never actually seen any research or figured to support this.
Just like I've never seen any research to approve or disprove that high PR staff equates to an increase in merchandising.
I'm 'kiasu' (a local reference to an attitude of taking not wanting to lose out in a good deal to an extreme) so I'm using an advanced PR staff member just in case.
For all i know his salary might be costing me more than the revenue he's bringing me!