The transfer market sucks right now in the sense that there are tons of high prices flying around but often they are players that have started low and the user was lucky enough that a bidding war started over their player and then boom the sell price ends up being extremely higher than it would have originally.
In regards to making money on gate revenue i take a certain approach based on if i am winning that year or not. If you are confident you will be consistently winning i like the approach of really cheap bleachers so the volume of seats sold is there. and then making the luxury and courtside seating extremely over priced. most of those ppl are your "season ticket holders" and are willing to pay top dollar to remain in those seats as long as you are producing a winner. the second you dont you'll have what i got going on where my luxury seats aren't worth anything cuz my season ticket holders are sooooo frustrated with the trash on the floor.