There are a handful of things we can nitpick that could be better...but the one area I feel BB drops the ball more than any other is the draft. We are in this Fantasy sports era...and the thing that drives fantasy sports more than anything else is the draft. And in a game like this, drafting a solid youngster with a cool name, that can be the face of your franchise and makes having a team even more exciting. For newer players to the game...landing a solid player in the draft right off the bat can be the difference in a new player keeping interest & hanging around or losing interest and quitting.
BB totally misses the boat on this...This is a numbers game, and the type of people who enjoy a simulation like this typically are the kind that get jazzed about fantasy drafts...however, the BB Draft is so anticlimatic...It's boring..Scouting is very much in the dark rather than being transparent...and if you don't invest a lot and scout, you are likely to draft 3 guys you are cutting 1 minute after the draft.
Seems to me if BB wants to improve for it's current core users, and and draw in new users the draft needs to be completely overhauled. The draft should be an event...and every draft should result in at least one player each team celebrates. Every single draft should give every team at least one player worth celebrating...rather than 75% watching the draft come and go with an anticlimactic thud.