Keep in mind that part of your Fan Survey is based on your previous season, so if you win enough games to make the playoffs there is supposedly an increase in income the following season as a result. I don't know how much this is, and it would vary a lot from league to league and from team to team, but let's just guess this means an extra, say, $5,000 per home game. That's would be like a $55,000 bonus.
Don't ask what sort of Chunks they are, you probably don't want to know. Blowing Chunks since Season 4!