You only get money from the cup when you win the match, and the money that you receive depends on which round have you won.
The prize scale for winning a round is as follows:
Final Game: $ 250 000
Semi-Final: $ 100 000
Quarter-Final: $ 75 000
16-team round: $ 50 000
32-team round: $ 45 000
64-team round: $ 40 000
128-team round: $ 35 000
256-team round: $ 30 000
512-team round: $ 25 000
All lower rounds: $ 25 000