Lastly, for someone so smart, you don't have to login 2-3 times a week, you only have to login, once every 6 weeks. :P
You need to log in after every game, to set up lineups if there are injuries. There is no doubt I am smarter than you.
2nd, the NBA has yet to show any numbers that these teams are losing money.
Y it's really smart to lose games if you have a profitable organization. Let's alianate fans to get even more money, oh wait...
TV contracts are team based. Stations want to create channels based on those teams. With higher taxes the money get's spread to the teams below the cap.
We can't really compare 9bil (NFL) and 4bil (NBA) markets, can we? Split of BRI at 50-50 would bring all teams to profit. It's really funny how people still think that players can win here. Lockout lasts, all employees (including players) and everyone related to NBA games lose money. Most of the owners do not lose money (8 of them prolly do). They give up and continue the same CBA, most of the owners start losing money again. The longer the lockout the more everyone but the owners lose. Even if the players struck a bit better deal than 50-50 BRI later in the lockout, they still have lost a lot of money and that little win will not gain that money back. It's really that simple.