Like this:
(http://img62.imageshack.us/img62/7058/logooncourt1.png) as opposed to:
(http://img59.imageshack.us/img59/176/logooncourt2.png)(The black box indicates size of logo edges if the logo should be that size. Keep in mind that not everyone has images which are transparent around the edges around the logo. Actually the fewest do, so it would for the most part be square images).
Although it would be nice to see logos during matches, I think both of these solutions are messy. I'm not sure how it could be done without twisting the original design. A major reason to do that should be that it looks better and adds something to the atmosphere. Although the addition to atmosphere could be present in this idea, I think you have to think about how it should be done not to interfere with the flow of information and also be visually pleasing.