You have the luxury of being able to set the perfect pricing by manipulating LT and Bleachers.
If you lower the price of the LT you will get 10k for sure. You already know you can sell 19,382 seats at $12 don't you? So if you lower the price of LT to $12 you will definitely sell out LT and then you should sell 9,382 bleachers. While this is how it should go, you would obviously lose money that way, as you lose money every time you set the price too low and sell out a section of the stands.
The real question is how much do you need to lower the price to get close to selling out and whether that will make you more money or not. We know that in most cases if you lower the price by 10% you will sell more than 10% extra seats, so it's usually worth it, but we don't know for sure this would happen in all cases (for example in situations where the prices are very low). Keep in mind people usually draw this conclusion from the more expensive seat categories that are more stable, but bleachers are volatile and it's likely that price has a lower impact compared to other factors.
Going back to my first sentence, if I was you, I would experiment with (relatively small) changes and try to figure out if there are benefit from lowering or hiking LT and bleachers. The reality is, given your massive arena it's unlikely to make much of a difference either way if you change the price of both sections by the same amount (say 9%), because if you increase the LT price and lower bleachers, the loss in one category will be mostly made up by the extra profit in the other category.
Also the benefit of higher LT has been observed in D1 and, while it appeared fairly uncontroversial, it was quite small, so I would be surprised if you can establish with certainty that lowering LT will get you some more money in D2.
Last edited by Lemonshine at 10/24/2020 7:47:20 AM