maybe way out of that kind of situation will be not stable TV contracts, merchendise profits, and incomes from the game (ticket cost) which would be relative to national, league, players rankings, power of league.
And we (programmers, analitics, game masters) must change startegy of earning money by teams, its obvious that the team which is winning should have larger income from TV contracts at next season, there must count reputation of the team and some others factors. I know that would complicated game, and some users won't be happy but this is inevitable in future.
regards