I am writing Press releases quite frequently (at least in Austria I think I am the top contributor in this category) and honestly I think that nobody gives a damn.
At least that's what it seems. So continuing to make up some stuff to entertain myself and my community becomes less attractive - maybe that's why some teams have releases that are like 2-3 years old.
Größter Knecht aller Zeiten aka His Excellency aka President for Life aka Field Marshal Al Hadji aka Lord of All the Beasts of the Earth and Fishes of the Seas aka aka Conqueror of the Buzzerbeater Empire in Europe in General and Austria in Particular