Look at his attendance
(58259) after the 2/7 game. He lost a road league game on 2/9, but not that horribly. Not only did his bleacher fans go away, but the luxury boxes, courtside, and lower tier.
I came home after two road losses in a row, and only dropped the bleachers.
Since that game, his attendance has been building gradually like you might expect if the fans had really really really been turned off. This is a D.II team that is 5-2 in league and 3-0 in the cup. Can a bad PR guy really have that much effect? Lose a road league game and have a 95% drop in attendance?