I have the power to try and change ridiculousness.
If it's nothing or so little, why change it in the first place? It's not about how little you or me think we can get by with. It's about rationality. You can't keep patching up a system with naked eye and hope you reach a balance.
It's a small change for first place. It's a significant change to the fourth/fifth place dynamic.
Let's look at the old system for a second, using the #1 seed overall and the #4 that they will play against. If the number one seed wins the conference and plays three games in the finals, they would have paid two weeks salary, and earned three home game revenues - four times 66% for their home games, plus the 33% from game two of the finals. Meanwhile, if the number four does the exact same thing, they pay two weeks salary and earn two home games worth of revenue - four times 33% plus 66% in the home game two.
In other words, the very best case scenario for the #4 team was to "break even" over the two playoff weeks, and that involves earning two wins on the road plus winning one of the first two games in the finals. Meanwhile, the #1 seed has already guaranteed a profitable playoff run once they win their first game, and can end up with a full extra game's revenue.
Or look at it another way: why should the #1 seed who loses his opener end up with the same financial week as the team who beats him and then loses to the #2-#3 winner? It's absurd, but it's exactly the way the old system worked - both teams get roughly 2/3 of a home game.
It's no wonder many teams were actively avoiding third and fourth places in the system and going as far as setting forfeits to clinch fifth. In the old system, fifth was preferable to finishing third or fourth, and that is simply an unacceptable standard. Adding in the half-salary week for fifth helps somewhat, but it's also important that teams in third or fourth have the opportunity to break even if they earn it by winning on the court. If it means that being in first place now is only a little better than second, third or fourth instead of being overwhelmingly better, so be it.