When BuzzerBeater fans don't like the way you are running your team, they are less likely to buy merchandise ..... Conversely, fans will reward a well-run team with their attention, and their money. A skilled PR-Manager may be able to help fans focus more on your team's achievements, and less on its shortcomings.
I guess I should have been clearer that I meant a direct impact.
Impact through fan surveys is of course, not a direct impact.