I sort of see BB as being like a MUD.
MUDs, MUSHs, MOOs, used to be all the rage... then after like WoW and games like that, who the F really wants to MUD anymore?
Its the style of game BB is its not going to appeal to everyone. On average people in general as a whole want "newer and shinier". They want "instant gratification" where they can come, sign up, throw $$$ at it, and instantly be among the world's best, and then get bored and move on to the next Shiny app.
BB is more for people that like the effort, and taking the time. basically we're sailors not motorboat people. motorboat people won't like BB vs people that like sailing. (this is a metaphor)