Feels like kinda an insult to me.
An insult? How is it an insult if you get an option to use a player as a staff member? Just choose not to and move on with your team. I think its a fun offer and makes the staff feel more personalized.
I think he has an obvious gripe. Sure you want a player you like as a staff member. But why do you want to pay more for him than the guy you can bid for? Either the salaries of the player staff members should be drastically cut, or the initial purchase price needs to be cut drastically. It's to celebrate 10 years but nobody will really use it because it's not cost effective in any aspect. You can bid on an exceptional trainer with a 20k salary for 2 million so why pay the same 2 million for a guy who's salary is 35k? Leave the high prices and make the salaries of all levels start at 10 to 15k a week. At least that way you will have your player/coach for a very long time before having to replace him. That would make the initial buying price worth paying since this is a 10 year anny one time deal.