my first PO finals game last season I had the same thing, I dominated in ratings, and had more points per 100 shots for all positions.
his inside D was prety high, so I played motion, his outside D was (much) weaker than my outside offense.
I also defended inside, my inside defense was (much) higher than his inside offense, and he played look inside.
So tactically I made the good choice, my ratings where higher, and I should have scored more points per 100 shots from wherever I shot.
Yet I lost. Only 1 reason: free trows. While he made about 5 fouls in the entire game, I had about 45. He made about 30 points from free trows, and I lost the game by 10 points. I think it is clear what the reason of the loss was.
I'm not saying this is the case for the game you take as example, but it might very well be.
Is this fair? no, is this normal, dunno, but I'd guess yes. I still don't realy know why it happened, but I beeter try to find out, since I don(t think it is a bad in the game-engine, it is possibly a mistake I am making...
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