THen again maybe they like to keep it simple and straightforward. Perhaps they see that as fairer and more honest.
...OR, they don't have a clue about running a business, which might be a fair guess. Maybe they just don't give a damn anymore, which might be true too, as we all know the narrative that the BBs have "real" jobs now.
There are many different ways to squeeze more money out of us and most of those have been decribed, mentioned or talked about - if nothing has happened in this are we should assume that the money generated right now is good enough, so no need to worry honestly.
Größter Knecht aller Zeiten aka His Excellency aka President for Life aka Field Marshal Al Hadji aka Lord of All the Beasts of the Earth and Fishes of the Seas aka aka Conqueror of the Buzzerbeater Empire in Europe in General and Austria in Particular