Before they do work hard, the new members needs to have pleasure in this game. They need to feel comfortable to pursue the journey. I estimate that the developers have made their part by investing an important amount of money or made important partnerships in order to have a wider exposition of BuzzerBeater. Now that they have caught fishes, players on BuzzerBeater needs to do their part. And our is to welcome, help and going to people so that they feel something special on this game.
We are a small community. We can't just sit here and wait for them to express themselves ;).