P.S. I have noticed that there are differing opinions among users regarding the ticket prices in the Arena: some say not to change them game by game (due to possible reactions from the fans), others suggest changing them based on the opponent and type of match (TV, playoffs, strong opponent, direct rival...) and analysis from the spokesperson. What do you think about this? The more advice, the better.
Is there any official statement saying that fans will get mad if you change the ticket prices every game? I don't recall such a thing. If there isn't an actual statement suggesting that, I would take it with a pinch of salt. But then, ticket sales are influenced by a lot of factors - result of your last game, the fan survey (although it might not exactly be accurate), even the opponent you're playing (I find this to be one of the bigger factors). So changing it every week wouldn't really help as the drop/rise in ticket sales could be due to those factors instead of the price change. Under the right circumstances you might even see your ticket sales go up after increasing the price, just because other factors pushed it up. So IMO it's best to give it some time before changing.
P.P.S. Do you recommend getting a level 2 spokesperson (just to have one with a specialty) right from the start? I have read that many users have benefited right away from the spokesperson's specialty, regardless of their level.
No. IMO specialty is only for those competing. If you're a new team, and not contending for promotion, save that money. The specialty isn't going to move the needles much in your matches anyway. Although one might argue that the money saved it isn't too significant. So it's not entirely wrong to hire one as well. But my opinion is no. Hahaha.