I would also recommend you expanding your arena, so that you can be more flexible with ticket prices in that you can lower these somewhat and still get fans coming to your games. It is quite important as the attendance of your games could be the main source of your income, e.g I am nearing 20k with my arena and 2/3 of my weekly income is from home game attendance. Also it seems to be the general consensus that maxing out the courtside seats and luxury boxes relatively quickly is the way to go, as these tickets aren't as susceptible to weak performances and a drop in the attendance.