I think the Mobile App was the right direction, but needs further support. I can tell you that is the only reason I am back playing again after a long hiatus.
However, you can't organically find it in the apple store. Assume it is the same for android. If I wouldn't have gone to the browser and seen there was a new mobile app available, I would have never known about it. And I search for new sports manager games on my phone constantly.
However, when you type basketball games into the engine, you start getting football and other sports before ever seeing BuzzerBeater. And when you do find it, it doesn't have any pictures to give you a good preview. Just the logo and the name. There is no way anyone is going to search all the way through the store to find it AND click on it AND download it. It currently has only 6 reviews which I am sure hurts the ranking. Maybe we can do a community effort to leave a ranking with comment and have it tied to an in-game reward?
Getting the match viewer and forums into the mobile app would be another huge step. But I know these things take time. I think for now, getting some good pictures up on the search page along with driving up the rankings would be a good first step. And focus on the app portion of the game with the browser being the alternative. Not the other way around.